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NEW BALANCE & SOX TO PARTNER

NEW BALANCE & SOX TO PARTNER

The Boston Red Sox and New Balance today announced a comprehensive, multi-year partnership that recognizes New Balance as the Official Footwear and Apparel Sponsor of the Boston Red Sox.

A new illuminated sign will be unveiled today featuring the global athletic company’s signature red logo atop one of the new HD video boards in historic Fenway Park’s right field.

A photo of the new signage is being used with this piece.

KEVIN HARRIMAN

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